New Business Growth Programme

If you run a hi-tech or mid-market company that has reached a turnover of between £1M and £10M, or are responsible for the launch of a new or innovative business solution into the UK, you will know how hard it can be to take your business to the 'next level'.

It's not impossible, it's just hard... which is why we present here a new programme, specifically designed to deliver a whole range of ways, many little known, that you can use to take your business to the next level - and to re-activate your business growth.

x10 Times More Effective 

The challenge of achieving rapid business growth in today's global economy is truly immense - which is why the Business Growth Programme was developed - to deliver a disproportionate level of market penetration for a tiny fraction of the effort.

Advanced active referral programmes, subtle psychological techniques, engaging marketing methods, executive networking strategies, and advanced customer relationship strategies - and some of the most advanced methods of influence and persuasion that the world has ever seen.

We describe some of these below.

The Size Of The Prize

The difference between front-line growth strategies that adopt the latest tools and techniques of business growth can be massive in terms of buyer response rates, conversion rates, average transaction values and overall business results.

For medium sized businesses the difference can amount to hundreds of thousands of pounds to £Millions per year.

Researchers have analysed many of the Business Growth Techniques and found huge differences in sales & marketing success. Here are just few examples:

Every one of these is within your reach through the rigorous application of the business growth techniques and strategies made available to you through the Business Growth Programme.
 

Unique Tools and Techniques

To give you a flavour of the range of tools, techniques and methods that you will have access to, we describe just SOME of the elements of the programme below.

We have not attempted to describe every detail because this would potentially be too exciting. But we have attempted to provide enough of the highlights for you to get a good feel for whether these tools might be applicable to your business.

In practice the Business Growth Programme provides a menu of proven interventions that are best customised to your specific business growth objectives.

Here is a summary of most of the tools, techniques or services that make up the programme. Several of which are described in more detail later.

		Business Growth Programme	Typical Approach
	Access to UK Blue Chip Marketplace	Yes	No
	Proactive Active Referral Programme	Yes	No
	Access to Industry Contacts & Connectors	Yes	No
	Product Impact Development	Yes	No
	Applied Value Innovation	Yes	No
	Unique Magic Box Value Proposition	Yes	No
	Applied Psychology of Influence	Yes	No
	Hi-Impact Solution Communication	Yes	Agency
	Market Conditioning & Development	Yes	No
	Direct Sales & Marketing Teams	Yes	No
	Market Intelligence	Yes	limited
	Market Research & Focus Selling	Yes	No
	Direct Response Marketing	Yes	Agency
	Integrated Internet Marketing	Yes	No
	Affiliate Marketing Programmes	Yes	No
	ROI Selling	Yes	No
	Target Account Selling	Yes	Inhouse
	Lead Generation Programmes	Yes	Teleselling
	Account Development & Expansion	Yes	Inhouse
	Customer Relationship Management	Yes	Inhouse
	Appointment Setting	Yes	Teleselling
	Outsourced Sales & Marketing	Yes	No
	Start-up Business Package	Yes	No
	Sales War Room's	Yes	No
	Sales & Marketing Masterclass	Yes	No
	Business Growth Coaching	Yes	No
	Your Individual Growth Strategy	Yes	No
	Personal Brand Equity Development	Yes	No
	Web Development	Yes	Agency
	Sales, Web & Marketing Copy Writing	Yes	No
	Public Sales & Marketing Programmes	Yes	No
	Partner Management	Yes	No
	Offshore Development Set-Up	Yes	No

A Sample of Techniques

We provide below just a sample of some of the Growth Accelerators that make up the programme.

Growth Accelerator - Preview:

The Psychology of Influence - accelerate your new business

The 'Psychology of Influence' is a set of proven ways to influence buying behaviour. They derive from extensive studies of human responses to certain key buying stimuli.  Just some of these stimuli are summarised below:

These factors have a unique power and should be the mainstay of any successful growth, sales or marketing programme.  They have all been shown to multiply the buying response, increase sales and ultimately make a unique contribution to business growth.
 

How you can apply the psychology of influence

You need to know how to use these factors, particularly those factors on the left of the list, but when you do you will understand why they are so effective.  In general they are applied in both selling and marketing cycles to multiply interest levels and the buying response.

In the Business Breakthrough Programme you will be given full access and understanding of these factors and how to apply them in your specific case.

In practice they are VERY powerful and have been used to achieve, in the right circumstances, improvements in response rates of over 300%.

Growth Accelerator - Preview:

In order to be successful as a business growth partner to our clients we have continuously built an extensive Blue Chip network.  This network has been built up over many years and includes many of the UK's major Blue Chip executives across a full spectrum of industry sectors.

We are now allowing (controlled) access to this network through the premium sales "Active Referral Programme", so that mid market companies and start-ups with innovative business solutions can have the opportunity to take their solutions to big-business.

So if you have a high impact business solution, product or service and want to get it into some of the UK's largest companies this could be the perfect programme for you.

• Access to a trusted network of UK Blue Chip Companies

• Guaranteed referral to senior corporate sponsors

• Assistance in developing appropriate or compelling messaging

• Initial 'Focus Selling' (Test Selling) phase to assess initial response and develop messaging

• Regular communication and update of your solution to the target market

• Negotiable levels of qualification, appointment setting or direct selling

• Development of micro-sites and marketing communication materiel (where applicable)

• Scalable to full re-seller, sales-outsource or sales & marketing solution

How you can take advantage of this UK network
 

This is a very successful sales solution.  Our network is regularly refreshed with products and innovations like yours to keep the network alive and hungry for new solutions to old (or new) problems.

We know that most sales come from  a known network so what we do is extend your network with ours to get to the right people, in the right position in our network of trusted companies and individuals.

Growth Accelerator - Preview:

Value Innovation - diamond-tip your product.

Value Innovation is a very powerful methodology for product and market development.  Created over a decade ago by W. Chan Kim and R. Mauborgne it is now being used by a significant number of companies to sharpen-up their product and marketing positioning.

In its original form it proposed an alternative growth strategy - one based upon developing highly targeted solutions to well defined markets. 
 

How you can apply value innovation

We have significantly developed the original concepts of value innovation to work for the mid-market and start-up company. 

By using these techniques you can identify the 'diamond-tip(s)' of your solution portfolio or product, translate them into their own piece of Sales DNA and use these as a very powerful way to achieve breakthrough growth.

This approach is particularly well suited to mid-market companies that are trying to compete with much larger enterprises.  It is very powerful, but does require an investment in success.

Growth Accelerator - Preview:

Magic Box - tell it well - sell it well.

A "Magic Box.... (yeah!)" I hear you say...!

More correctly this is called the 9-Box Value Proposition™, but even that name doesn't describe it much better, because it actually contains over 25 boxes and 150+ critical success factors for successful selling.

What the Magic Box is - is the capture of all of the key factors that you need in order to successfully accelerate the sales and marketing of your product or solution.

It captures all of things that make a 'real' difference in the successful selling and marketing of any product.  Things that are often known by those that can sell the solution successfully, but unknown to those that are responsible for the business growth and breakthrough.
 

In practice the 9-Box forms the DNA of all downstream sales and marketing, from web site content, marketing collateral, sales interview techniques, presentations and proposals.  It is an invaluable sales and marketing resource.

Growth Accelerator - Preview:

ROI Selling - sharpen your sales.

Outstanding Results - Simple Choices

If you really want to grow your business - then many of these tools and techniques are a must. 

In the right combination, as part of a comprehensive Business Growth Programme, they offer a balanced combination of tools, techniques and network of executive contacts, proven to grow your front-line business faster than any contemporary alternative.

Aware that the range of choices is daunting we have created some simple options:

		Business Growth Programme	More Information
	Full Business Growth Programme	Yes	Request More
	Active Referral Programme	Yes	Request More
	Sales Acceleration Programme	Yes	Request More
	An Outsourced Sales (& Marketing) Option	Yes	Request More
	Coaching & Methods	Yes	Request More
	Pick n' Mix Programme	Yes	Request More

If you want to grow your business click here and we will will let you know which programme will fit your business perfectly.

If all you need is to sharpen up your sales - that's what you will get.  If however you need a complete business growth programme - we will help you to select the techniques that will deliver the biggest payback for your business.

Commercially this does not have to cost you your business either.  Because the opportunity exists to use solution combinations, joint ventures, partnership deals, risk-reward structures... almost anything that can deliver a profitable business relationship that delivers business growth.
 

What Do I Do Next?
 

We can potentially save you months and months of work and make you many many 100's of thousands of pounds that can be put straight to your top-line.

So if you contact us  right now we will show you how the solution will work, estimate what you will gain and show you exactly how to take your business to the next level. 

If you want to know more about the programme or these techniques and how to apply them, just contact us below and we will do the rest.

So even if you do not want to grow your business right now - if you request some more information we will guarantee to help you find the right tools and techniques to grow your business when the time is right.

Alternatively just click here to contact Mike Nation at InSearchofSolutions.co.uk for more information.

Contact Mike Nation directly on:

call. 0870 199 5610       mob. 07789 867371     email. mike.nation@insearchofsolutions.co.uk